Leadership in Business Optimization and Growth

Over the past 30 years the principals of the Optivity Group have focused on the assessment, planning, implementation and management of optimization methods and technologies in all sizes of organizations. Extensive experience in the U.S.A. and also internationally in South America, Asia and Africa have assisted many organizations in strategic planning, selection and implementation of technologies. The Optivity Group has experts with experience and thought leadership ranging from strategic planning, sales force effectiveness, operational improvement, and process optimization to technology selection, implementation and systems integration.


Jeffrey White, Managing Director

Jeff has 30 years of experience in business planning, strategy, operational effectiveness, and the management and delivery
of technology services in various industry sectors including manufacturing, financial, insurance, healthcare, and retail. He also has expertise in enterprise technology infrastructure, communications and networking systems, and information security.

Previously, Jeff was a partner of a major consulting firm and also held long-term positions at First Consulting Group and Ross Perot's Electronic Data Systems (EDS). He supported manufacturing supply chain, engineering, purchasing and information technologies for General Motors in Brazil and Singapore for six years. Additionally, Jeff is President and Managing Principal of HealthTech Advisors, Inc.


Israel Rodriguez, Director

Seasoned professional in banking, strategic planning, business consulting and retail development, Israel has held executive positions in retail banking and other organizations. His background includes leadership roles in high profile Board directed projects, roll-out of large scale product initiatives and management of regional teams throughout major markets. Skills include Business Analysis, Quality Assurance, Project management, Team Development, and UAT Testing.

As a business consultant, Israel has worked on a number of projects in various industries from start-up to acquisition. He has extensive experienced in strategic planning, financial analysis, product development, manufacturing, franchising, system planning, branding, marketing, and distribution. Israel has worked with manufacturers, distributors and retailers in Great Britain, Canada, China, Malaysia and South Korea. His experience with in a wide range of market sectors provides the thought leadership and skills necessary to overcome complex business challenges and achieve bottom line success.


Joe Tejeda, Technology Architect

Joe Tejeda has over sixteen years of experience in the delivery of technology services, and has specialized in the area of enterprise technology infrastructure. He has been a Cisco Certified Internetworking Expert (CCIE) since year 2000. Joe's major projects have included the architecture development, design and implementation of data networks, converged voice/video/data networks, server infrastructure, application of Internet security,
and operational effectiveness in healthcare organizations,
banks and government facilities.

The experience of Joe Tejeda makes him one of the best network engineers globally and he was selected by Cisco Systems to
develop content to include in their rigorous 2-day CCIE exam.